Dulux Trade: Tested and Approved

We’re committed to delivering high-quality products to our professional customers, one of the many ways we do that is through our Tested and Approved product testing process. This approach is part of our product development and approval process and involves professional decorators in multiple application tests, ensuring that our new products meet their needs and expectations before they get released into the market. By involving professional decorators in the testing process, we can guarantee that our products perform to the highest standards.

Our professional decorators play a crucial role in shaping the future of decorating and it is key for us to seek their feedback on our products to create products that meet their evolving needs. Our rigorous Tested and Approved product testing process is a 3 stage process that starts after the formulation has been created and tested in the labs and works as follows.

Assessments by a member of our internal Dulux panel of professional decorators – this is a blind test
Assessments by a panel of external professional decorators – this is also a blind test
Field trials that put the product to the test under external conditions

On average every year, in excess of 200 tests are carried out by professional decorators as part of this process.

For full terms and conditions regarding Dulux Trade trial processes please click here.

Interested in taking part in future trails? Click here to find out more.