MADE BY US. APPROVED BY YOU.

One of the ways we make sure Dulux Trade products meet your needs is by having them rigorously tested and approved by professional decorators.

Dulux Trade: Tested & Approved by Professionals

We’re committed to delivering high-quality products to professional decorators. One of the ways we do that is through our Tested and Approved product-testing process. This involves running multiple application tests with professional decorators to ensure our new products meet their needs and expectations.

By involving professional decorators in the testing process, we can guarantee that Dulux Trade products such as Dulux Trade Vinyl Matt, Dulux Trade Diamond Matt, Dulux Trade Ultra Matt and Dulux Trade Aqua UniPrimer perform to the highest standards.

How the Tested & Approved process works

Our rigorous Tested & Approved product testing process is a 3-stage process that starts after the formulation has been created and tested in the labs. It works like this:

Assessments by a member of our internal Dulux panel of professional decorators – this is a blind test
Assessments by a panel of external professional decorators – this is also a blind test
Field trials that put the product to the test under external conditions

On average every year, more than 200 tests are carried out by professional decorators as part of this process.