Making a positive impact on you and your business, your clients’ space, communities and the planet

We’re on a mission to change the way we paint, so we’re ensuring we’re doing all we can to reduce the impact on the planet with innovative products and solutions. We build sustainability into everything we do, which will help make a positive difference to you, your business, your community and the wider world every time you paint.

CHANGE STARTS HERE

With our global business policies

Explore everything we’re doing to reduce our impact on the environment, from sustainability targets to waste and water management.

Find out more

With innovative paint solutions

We’re working hard to develop products that help to cut carbon emissions by reducing the VOCs used in your decorating jobs, as well as paints that protect surfaces for longer and products that use renewable materials.

Find out more

With a plan for zero-waste

From redistributing leftover paint to communities that need it to launching a product created with recycled paint content, we’re committed to building a more circular decorating journey.

Find out more

With Let’s Colour

Our wide-reaching programme, partnering with diverse charities such as Volunteer It Yourself and the CRASH construction industry charity, benefits communities and transforms lives across the UK.

Find out more

With digital tools

Our technological innovations are designed to help save you time and money, but they also reduce waste by keeping you from buying more paint than you need, such as our Paint Calculator.

Find out more

With long-lasting finishes

By advising your clients to choose lower-impact products and paints with a durable paint finish, you can make your work last longer and be less harmful to the environment.

Find out more

HOW WE'RE MAKING BUILDINGS GREENER

A RESPONSIBLE APPROACH

PAINT POSITIVE

LET’S COLOUR

MAKE IT SUSTAINABLE

Our featured products

Dulux Trade Diamond Matt

A tough and cleanable emulsion with a smooth, uniform matt finish. Perfect for busy environments, it contains a unique Stain Repellent Technology, preventing stains from setting in to the surface and making cleaning easier.

Learn More