Let’s Colour

There’s more to Dulux than just paint. Since we first launched the Let’s Colour initiative in 2009, we’ve carried out thousands of colourful projects, all in the name of using the positive power of paint to transform lives, spaces and communities.

For the past decade, we’ve been adding colour to people’s lives around the globe, improving public spaces, uplifting communities, changing behaviours and painting a better future for our planet. Watch our video and read on for more…

Let’s colour for care

When it comes to building a new healthcare facility, the interiors are understandably a secondary consideration. However, our own research has shown that the design of a space can significantly affect patient wellbeing. Yes, adding a splash of bright colour can genuinely aid recovery.

In 2018, we put this into practice by partnering with the BRE (British Research Establishment) to develop a calming colour palette for those living with dementia. We also produced an evidence-based design guide, to help professional painters create dementia-friendly environments.

But that’s not all. We’ve also been supporting other organisations with a bit of Dulux TLC. Last year, for example, we transformed the flagship facility for Sebastian’s Action Trust ­– a charity supporting seriously ill children. The team turned Cedar Lodge – once a derelict building – into a safe, adaptable and exciting environment for families to play, relax and create happy memories together. 

Let’s colour for unity

Since 1993, Dulux has proudly sponsored Community RePaint, the UK-wide paint reuse network. Together, we’ve supported tens of thousands of groups and individuals to help improve their shared spaces, renovate community centres and create exciting spaces for people of all ages to enjoy.

We believe that paint can change how people look at the world – and we’re not just speaking literally. The Let’s Colour project has also been helping to change public perceptions, behaviours and attitudes for the better.

To see what we mean, take a look at our recent social experiment series. We took to the public to carry out five tests that showcase the positive impact of paint on our everyday lives.

By transforming a boring staircase with a rainbow of colour, could we encourage people to walk up the steps instead of taking the escalator?

What happens when you use paint to turn a dull road into a fun running track?

Watch our videos to find out! 

We’ve also been encouraging local communities to care more about their shared spaces and, ultimately, help them live in a place they feel proud of. In Brentwood, Essex, Community RePaint Thurrock provided paint to help cover graffiti, commanding a new respect for buildings in the area. Redecorating entrances and stairwells in several of the housing blocks also proved successful in encouraging tenants to keep these spaces cleaner and tidier. 

Let’s colour for the future