How Select shaped the new Vinyl Matt

How Select shaped the new Vinyl Matt

Tested by decorators, for decorators - new Vinyl Matt

New Dulux Trade Vinyl Matt is proving to be a hit with decorators. Offering a high-quality finish, an improved in-can consistency, and reduced fly-off for more efficient decorating, it's been well-received since its launch.

This shouldn't be a surprise, considering our Select Decorators were involved in the testing process. Keep reading to find out how your fellow decorators helped shape this new product.

Decorators involved in testing from the early stages

Our Research and Development team strive to create products that decorators love. The only way we can do this is by involving professionals in the testing process, and that's why Matt Shopper and Stephen Green got involved in the initial stages of testing the new Vinyl Matt formulation.

As well as considering the consistency and thickness of the paint, the decorators gave the new formulation a full test run, commenting on its opacity and how easy it was to use. Matt's conclusion was simple - he says: "I am really impressed with it. I think it's a great product."

Watch this short video to find out more

Once we'd listened to and incorporated all the feedback we received, several Dulux Select Decorators attended an event at the Dulux Academy in Slough to test the new formulation.

Decorators agreed that the improved finish was a key selling point. Steve Trebilcook says: "Brush and roller marks disappear fairly quickly without needing to ease the product making it easier to achieve a smoother and flatter finish. The finish is much flatter than before and enhances the effect of the deeper colour range."

Kennie Mackender was impressed with the new formulation, saying: "The new Vinyl Matt is a vast improvement on the old formula. The new version leaves a better and more even finish compared to the old version."

Georgie Baker agrees, saying: "I find the new formula has a much better finish; more Matt and flat. The new Vinyl Matt has definitely improved; finish and application and I'll be looking forward to using it a lot more."

Georgie also liked the new consistency of Vinyl Matt. He says: "I found the in-can consistency and viscosity of paint was much lower than its predecessor giving it a much better flow and usability straight from the tin."

Select Decorator Barrie Thompson agrees. He says: "I found the new Vinyl Matt to be better flowing off the brush when cutting in and a more even coverage when using a roller. When using a spray gun, it does not need to be thinned."