Dulux Trade's Words & Pictures Colour Trend

What was the concept behind the trend Words & Pictures?

'Words & Pictures' reflects a growing movement towards re-addressing the balance between the importance we place on images and words.

Modern society is saturated by imagery and we all have hundreds of captured moments on our mobile devices that are rarely edited and will probably never be printed. Against this cacophony of visual noise, words are often reduced to sound bites and captions which fight for attention, but in the struggle to be heard a new found significance is placed on considered things we write and say. In China, the art of storytelling is very much back in fashion and across the world we see a resurgence in literary clubs and societies. The theme of typeface and lettering has also recently become popular in art, design and architecture and the written 'call to action' media campaigns are proving to be the most effective at grabbing our attention.

What type of spaces would this palette work best in?

These are colours for spaces in which we really live, such as open plan living dining rooms and study areas, although the subtle nature of the shades makes them all extremely versatile. Words & Pictures is a distinctly human-centred trend that although informed by changes in technology and communication, lends itself to interpretation in all styles of living and working space.