Make hospitality spaces feel unique, with Dulux Professional Colour of the Year 2025.

10 September 2024

Made up of rich and saturated tones inspired by local cultures and communities across the globe, our Proud colour story creates a comfortable and homely feel no matter where you have travelled from.

Using traditional patterns, tribal motifs, or iconic local symbols can infuse the space with cultural depth.¹ Soft lighting paired with brighter colours that are not too saturated are ideal. Since this is a place where visitors need to feel both relaxed and concentrated, the colours support an air of warmth and informality.

Spaces that make you feel rooted no matter where you are from and one that proudly reflects the local culture around us so we can embrace new inspiration.

¹“Mix and match patterns from different cultures or design styles to create a visually dynamic space. Combine geometric patterns, floral motifs, or traditional prints to create a fusion of visual interest.” Cultural Fusion: Blending Styles and Influences in Interior Design by Think Interior

Warm and welcoming lobby

A welcoming hotel lobby with green and yellow

This is your visitors first impression. Surprise them with the deep and rich tones of our Proud Colour story, inspired by local cultures from around the world. When partnered with True Joy™ and eclectic furnishings, these spaces bring a comforting and homely feel, so guests can settle in straight away.

A cosy and personal space

A warm and cosy hotel bedroom painted with a terracotta red and bright yellow

Earthy tones create a friendly and rooted space where visitors will want to spend time. Terracotta walls mixed with our Dulux Professional Colour of the Year, True joy™ make this space feel like your own personal space, no matter how long or short their stay.

True Joy

Brave Ground

Cinnamon Sprinkle

Flow from outside to inside

A restaurant patio area. Through glass windows we see deep red painted walls inside.

Proud colour combination together with a hint of True joy™ work brilliantly in multiple areas. The best restaurants have a similar atmosphere inside and out. Here we use the same warm, rusty tone throughout in combination with natural materials, so the feeling flows from room to room and inside to outside.

True Joy

Cinnamon Sprinkle

Sapphire Splendor

A palette for any interior style

A modern library space over a few level. Yellow walls stand out from the wooden panelling

Libraries are often divided into multiple areas or levels from non-fiction to fiction and musical to quiet spaces. Our Proud palette works brilliantly to bring all these to life in different ways, while our Colour of the Year, True Joy™ is used to connect each space. Here it’s used across multiple level to bring them all together and create a sense of one space.